5 Tips to Find the Best Keywords for Your Android or IOS App

To avoid having to use Google AdWords or any other platform that only works within a single web application, we are going to choose the best keywords for our mobile and mobile site pages through SEO. But before that, let us understand why it is important in our case. We want to develop an easy-to-use app and a very large database of information, so we have decided to get detailed data about our visitors and the things they do on a daily basis. In order to better understand how this can help us develop strategies, let us first find out what we actually need. Our goal is simple: collect all possible visitor paths, their locations at certain times, their visits to events as well as which channels that each visitor comes from. You can see in the image below the total number of visitors to our website, this means that we have more than 1 million users. So, without getting into complicated technical details, let us know what are the most popular keywords in terms of clicks on each page. These words will be used by Google Adwords ads on our app and when people search there in the field of interest. Since these keywords are not unique throughout the entire Internet, they are not likely to change in the nearest future. Google Adwords has been collecting such lists since 2008 and the process consists of finding keywords related to their products or services. It also finds keywords about topics that you have done, say, visited some local news channels. That is a great way to collect many different kinds of content and make sure that ads appear well on those channels. Once we have collected the relevant keywords, we now have to organize them in a list as a table. There are several ways of doing it, but the easiest one has Google Ad Words.

How To Build Your Own Table Of Keywords For App Pages?

After a bit of research, we realized that the most effective keyword tool in the market. As we all know AdWords can be used on multiple pages at once without creating multiple tables. If you want to have two separate pages with the same keywords, you have two options. One is to build a text file of keywords and store it in a dedicated folder of the project repository directory. This second option is to add another column and delete the table. However, there is a third way. Instead of writing a text file containing keywords, we suggest using tools that allow us to import a big data set. Then you can filter through many tables and build a new document file. This option is much easier and faster than the previous two. As shown in the images below, you can download the complete keyword list in plain text or even export it as XML files. This second option was very useful in our case because we did not care about building the keyword list separately. By filtering through thousands of tables, we were able to quickly prepare the necessary structure and the next step was importing it into HTML and its corresponding HTML elements. This method proved to be very beneficial for us and allowed us to define three columns: domain name, keywords, and impressions. Each line contains keywords and impressions. After everything was sorted out, we got a good idea as it was not very long and straightforward. However, it is always better to run experiments in advance in order to see what happens after the promotion.

Keywords List From Different Sources.

At least for now, it is recommended to work with different sources to gather keyword ideas. Below you have gathered keywords used in various articles for social media. Moreover, in article directories, there are lots of keywords. At times, most experts suggest writing to publications with low search volume but the high amount of traffic. Thus, you can work with high-quality sites that would offer a good user experience. More importantly, it is possible to write articles about your own business, but you can also try to reach the target audience of an online magazine or another blog. Here is the list of keywords that appeared on Google Adwords. Note that these results don’t occur on an day basis. You can check if you have already collected enough keywords. You can try to search them on Google Adwords and see where the highest results are.

Keywords List from Webmasters.

You might have noticed that the top-performing keywords aren’t the ones that come directly from advertisers. First of all, it is essential to make sure that these keywords are really targeted to your audience in order to become successful. Most likely, they will be targeting searches that look similar to certain parts of your funnel. If you do not have enough customers and users on your site, you cannot promote your product or service. Besides, it is often not very difficult to tell if the keywords you are looking for fit your situation or not. Search engines know that your site belongs to one category (product) and will be ready to show your advertisements next time someone searches for that topic on Google with the phrase “I’m interested in XYZ”. Therefore, the ranking of keywords depends on many factors including the quality and relevance of keywords, the authority of publishers, and the domain name.

Keywords List from Medium Writers.

You may think why this list also differs from ad search data? Usually, search engine algorithms give a lot of weight to specific keywords but in the case of Google Adwords, the focus is on what keywords will bring good results. This is why the majority of sites with a large audience can perform much better without spending money on Google Ads. On the other hand, medium writers usually start with general and common phrases. They then refine them in order to match their desired goals and ensure that their readers get a clear picture of what is being said. Sometimes, general questions can include queries that readers may ask themselves. While it seems that the keywords that appear before these two categories are very promising, let us take a closer look at the first one.

Keywords Rank Before Mainstream Campaigns.

As you can see above, the keywords that rank the lowest among all other keywords appear before mainstream campaign keywords (but sometimes you can also observe the keywords that came up in a niche and have no relation to main campaign keywords). In our case, we focused mostly on the mobile version of our software and paid ads used mainly by social networks. All in all, it must have been quite a complicated task to select a reasonable group of keywords from a range of resources.